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Perfume has the power to uplift moods and create lasting impressions, but many people struggle with one common frustration; their fragrance doesn’t last. If you’ve ever sprayed a perfume in the morning only to find it gone by lunch, you’re not alone. Here are five reasons why your scent may not stick, and also what you can do about it.

1. Your Skin Type Matters
Perfume longevity is closely tied to skin chemistry. People with dry skin often find their fragrance disappears faster because there’s less natural oil for the scent to cling to. Oily or well-moisturized skin, on the other hand, tends to hold fragrance longer. Applying an unscented lotion before spraying your perfume can help lock in the scent.

2. Where You Apply It
The placement of your perfume plays a big role in how long it lasts. Spraying on pulse points like the wrists, neck, and behind the ears allows the fragrance to interact with your body heat, helping it project and last longer. Avoid rubbing your wrists together, which can break down the scent molecules.

3. The Strength of the Fragrance
Not all perfumes are created equal. Eau de Parfum generally contains a higher concentration of fragrance oils compared to Eau de Toilette or body sprays, making it last longer. If longevity is important to you, opt for stronger concentrations when shopping for your signature scent.

4. Environmental Factors
Weather and environment can affect how your fragrance wears. Heat and humidity can intensify a scent but also cause it to fade faster, while colder climates may mute a fragrance’s projection. Carrying a travel-size version of your perfume for reapplication can help you stay fresh throughout the day.

5. Storage Habits
How you store your perfume matters. Exposure to light, heat, or air can break down fragrance oils, making them weaker over time. To preserve your perfume’s staying power, keep bottles in a cool, dark place and tightly sealed when not in use.

Final Thoughts
If your perfume doesn’t seem to last, it may not be the fragrance itself but rather how you wear and care for it. By understanding your skin type, applying strategically, choosing the right concentration, and protecting your perfume from environmental factors, you can enjoy your favorite scent all day long.