Is the Fragrance Industry Still Innovating?
Posted by MAIR on Oct 21st 2025
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent.
But familiarity isn’t innovation.
So, is the fragrance industry still innovating, or
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The Difference Between a Chemist and a Perfumer
Posted by MAIR on Oct 16th 2025
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.
The Perfumer - The Artist of EmotionA perfumer, often called a “nose,” is the creative mind behind a fragrance’s identity. They craft olfactory stories using thousands of raw materials both natural and synth
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How to Prep Your Skin for Longer-Lasting Fragrance
Posted by MAIR on Oct 13th 2025
If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day.
Why Exfoliation Helps Fragrance Last Longer
Removes dead skin cellsYour skin naturally sheds dead cells, but buildup can create
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