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The fragrance industry has long been rooted in tradition, with master perfumers crafting scents based on intuition, artistry, and years of expertise. But as technology continues to evolve, artificial intelligence (AI) is making its way into perfumery, offering a new and personalized way for consumers to experience scent. The question remains: is AI transforming the way we buy fragrance, or is it simply another tool in an industry known for innovation? The Intersection of AI and Perfumery AI-driv …

The retail industry is undergoing a massive transformation. Major chains like Forever 21 have filed for bankruptcy (again), Joann Fabrics is on the chopping block, and Hudson’s Bay is shutting down all stores in Canada. With these retail giants struggling, the question arises—what does this mean for independent brands and the future of brick-and-mortar retail? Why Are Big Retailers Struggling? The decline of department stores and major chains isn't a new story, but it’s acceler …

The Modernization of Cosmetics Regulation Act (MOCRA) was a landmark piece of legislation signed into law in 2022, giving the FDA expanded authority over cosmetic and fragrance safety for the first time in decades. Under MOCRA, brands are required to register their facilities, disclose ingredient lists, and ensure product safety before hitting the market. These measures were a major step toward greater transparency and consumer protection. With the recent inauguration of President Donald Tr …