Reflections on Being an FGI Rising Star Finalist 2025
Posted by Mair Emenogu on Apr 22nd 2025
Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category
It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started the moment my car pulled in, it was all about FGI giving recognition. I didn’t feel out of place at all. Even the snafus—like someone sitting in my seat—we
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Are Zodiac Scents Astrological Genius or Just a Marketing Ploy?
Posted by MAIR on Apr 15th 2025
For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing?
Why Zodiac Marketing Works So Well
Astrology has become a form of self-expression, much like fashion and fragrance. Consumers love personalized experiences, and zodi
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You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted
Posted by MAIR on Apr 8th 2025
Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance.
Here are five common myths about testing perfume—and the truth that will elevate your scent game.
1. Myth: Coffee beans cleanse your scent palate
Coffee beans are often handed out at pe
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