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Owning a vintage perfume is like holding a piece of history in your hands. The scent, the bottle, the craftsmanship it’s more than just a fragrance. It’s a time capsule of artistry and era. Whether you’ve inherited a beloved bottle or hunted down a discontinued favorite, knowing how to store your vintage perfume can mean the difference between preserving its elegance or losing it to time. Why Storage Matters Unlike modern mass-market scents designed for high turnover, vintage p …

There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and what does clean fragrance actually look like in practice Here are some of the biggest clean fragrance myths and what the facts say instead Myth OneClean Fragrance Means …

The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you discover a scent you actually love and not one you simply said yes to under pressure. Before You Step Up to the Counter Start by doing some light homework. Have an idea …