null Skip to main content
Sidebar Sidebar Sidebar
Is the Fragrance Industry Still Innovating?

Is the Fragrance Industry Still Innovating?

Posted by MAIR on Oct 21st 2025

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity with scent. But familiarity isn’t innovation. So, is the fragrance industry still innovating, or …
View Details
The Difference Between a Chemist and a Perfumer

The Difference Between a Chemist and a Perfumer

Posted by MAIR on Oct 16th 2025

When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent. The Perfumer - The Artist of EmotionA perfumer, often called a “nose,” is the creative mind behind a fragrance’s identity. They craft olfactory stories using thousands of raw materials both natural and synth …
View Details
How to Prep Your Skin for Longer-Lasting Fragrance

How to Prep Your Skin for Longer-Lasting Fragrance

Posted by MAIR on Oct 13th 2025

If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day. Why Exfoliation Helps Fragrance Last Longer Removes dead skin cellsYour skin naturally sheds dead cells, but buildup can create …
View Details
Review Your Cart Close Close
Your cart is empty

Recently viewed

Recently Viewed Recently Viewed
Social Media Social Media
Top Top