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As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most commonly asked questions.  Now, I'm excited to revisit that tradition and share insights with you all. Scents possess a unique power—they can evoke emoti …

For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne an age-appropriate option? We seem to think so and here's why and some alternatives for your teens. What The Conversation is Really About  Perfume, or scent is such a noncontroversial topic. But parents have voiced otherwise. It's not that parents don't want their teenagers to smell good …

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them a staple in the perfume industry.From delicate rose notes to vibrant jasmine scented bouquets, the appeal of floral scents transcends cultura …