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If you’ve ever imagined fields of lavender swaying under the Provençal sun, chances are you were picturing Grasse. While rose and jasmine are still pillars of the region’s perfumed identity, lavender has largely faded from its agricultural foreground. But it wasn’t always that way. For decades, lavender thrived in the Grasse hills, cultivated by small multi-generational families who supplied distilleries and luxury houses with fragrant oil. Among them were the  …

Each spring, the town of Grasse awakens to the scent of Centifolia roses. It’s a bloom so delicate that it must be picked at sunrise, and a crop so rare that the entire world’s supply for fine fragrance fits into a single, short harvest window. But what many don’t see, or understand, is who actually grows these roses and how. A Legacy Rooted in Bloodlines and Soil The most renowned Centifolia roses in the world are grown on family-run farms in Grasse, some of which have been in …

The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one you remember forever. Today we’re spotlighting three of our favorite notes in perfumery: saffron, orange blossom, and cardamom. Each of these ingredients adds complexity, emotion, and id …