Why Gourmand Fragrances Are So Popular
Posted by MAIR on Sep 16th 2025
There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing the boundaries of what we wear as scent.
The Psychology of Gourmand ScentsGourmands tap into the limbic system, the part
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Can Diet Change How Perfume Smells? Exploring the Taste–Scent Connection
Posted by MAIR on Sep 12th 2025
Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin?
The short answer is yes; your diet doesn’t just affect your health and energy. It also influences your skin’s chemistry, which in turn affects how fragrance develops thro
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The Best Fabrics That Hold Scent The Longest
Posted by MAIR on Sep 8th 2025
Why Some People Spray Perfume on Clothes Instead of Skin
Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes even days.
If you’ve ever wondered why a scarf still carries a trace of your favorite fragrance weeks later, it’s all about the fa
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